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Unchained Digital / Video Editing Brief

A beautiful video still needs a job.

12 focused sectionsEditing-ready creative briefYour answers go directly to Laura
This brief connects audience psychology, brand voice, footage, visual direction, editing choices, delivery, and the action the finished piece needs to create. Clear input makes stronger work and fewer revision rounds.
01

Objective & Outcome

This section determines the entire creative direction. Your answers here control everything downstream. Be ruthless about picking one goal only.

033. Where will this video be used? Select all platforms and specify organic vs. paid where applicable.
02

Audience Psychology

Knowing your audience is table stakes. Understanding their psychology is the actual game. If you don't know what keeps them up at 2am, we can't write a hook that stops the scroll.

099. What is stopping them from taking action right now?
03

Brand Voice & Energy

Your content should be unmistakably you. If someone could swap your name for any other creator's and the video still makes sense, we need to fix that.

1211. Select your tone for this video. Maximum 3.
04

Video Type & Format

Format follows function. The wrong format for the right message still loses. Let's make sure structure serves the story.

1615. What type of video is this?
05

Script Engineering

This section replaces 90% of revisions. Fill this out like your launch depends on it, because it does.

06

On-Camera & Avatar

Your on-screen presence is your brand made visible. Whether it is you, a team member, or your AI avatar, the energy has to match the message.

07

Visual Story & B-Roll

B-roll is not decoration. It is a second layer of storytelling happening simultaneously. Every shot should support the script or amplify the emotion.

08

Brand & Visual Style

B-roll is not decoration. It is a second layer of storytelling happening simultaneously. Every shot should support the script or amplify the emotion.

09

Unchained Digital Defaults

Give us the context that makes the work stronger.

10

Editing Style

Editing is direction. The pace, the cuts, the music, the captions, all of it is storytelling. Tell us how to tell your story.

11

CTA Execution

A great video with a weak CTA is a standing ovation with no ticket sales. The call to action is not an afterthought. It is the whole point.

12

Final Clarity Filter

This is where good projects become great ones. Take five minutes on these questions. Clients who skip this section are always the ones who ask for the most revisions.

13

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Strategy gives the story direction. Editing makes it impossible to ignore.